With health care discussion seemingly peaked and the likely conclusion being a compromise bill enabling all sides to claim victory, we decided to look at the impact of the health care debate on Obama's approval rating. Recent articles have suggested that Obama's slipping approval rating tracks that of the Clinton administration during its first term and the last time substantive health care reform was discussed. The WSJ has a longer article but the full text isn't free so we'll link to the shorter UPI article.

Obama's speech helped in grabbing back some of the initiative in the debate around health care; however, Rep. Joe Wilson's outburst during the speech sidelined much of the impact as people's discussion focused on that topic rather than the more substantive issues. We'll analyze the topics of discussion as well as follow up on last week's post, The Raging Debate, examining: the shifts in advocacy around the 2 key policy arguments of public (single payer) and private insurance and take a peek at the discussion on Twitter.

Like last year’s effort where we successfully predicted the President Obama’s victory in the 2008 Presidential Election, we’ll be examining the rapidly changing debate on Health Care. Unlike last year we can’t predict a clear winner (100 people in the Senate will do that), but we can highlight the solutions most favored by the people and track the changing nature of the discussion.

Each Wednesday for the next several weeks, we’ll be breaking down the previous week’s discussion to provide insights on the winners and losers in the raging debate on health care.

BrandAdvocacy'08

Today products are bought not sold. Persuasion is subtle, if it exists at all.

Brand Advocacy, the active sharing of one's beliefs, interactions, stories, experiences, thrills, and disappointments in regards to all the products and services that fill offices and garages, closets and cupboards, dreams and realities, is a concept that is changing the nature of marketing.