MotiveQuest - Obama's Job Approval

Obama's Job Approval

With health care discussion seemingly peaked and the likely conclusion being a compromise bill enabling all sides to claim victory, we decided to look at the impact of the health care debate on Obama's approval rating. Recent articles have suggested that Obama's slipping approval rating tracks that of the Clinton administration during its first term and the last time substantive health care reform was discussed. The WSJ has a longer article but the full text isn't free so we'll link to the shorter UPI article.

WEEKLY POSTS

TOPICAL DRIVERS OF REFORM

The overall volume of conversation around health care declined from it's peak in August stabilizing about 25% above the conversation level in early June.

HEALTH CARE TOPICS

We also updated the health care reform drivers and topics. Momentum behind the discussion about rationing abruptly reversed course in September, as the fury around “death boards” largely dissipated. The discussion around tort reform continues to grow, as does discussion on insuring the uninsured; however, the concept of portability of health insurance never gained much ground.

OBAMA ADVOCACY IN HEALTH CARE VS. GENERAL

MotiveQuest has found statistically significant links between shifts in the change and advocacy and change in market share in categories including: automotive, cellular and spirits.

OBAMA ADVOCACY VS. GALLUP APPROVAL RATING

OBAMA'S ADVOCACY

We wanted to look at how Obama's advocacy has changed over time, in addition we compared advocacy for Obama in the health care discussion vs. Obama's overall advocacy. Our hypothesis, was that health care advocacy would be significantly below his overall advocacy but what we found is that Obama's advocacy is not substantially different in the health care discussion vs. overall.

While reviewing Obama's sliding advocacy we decided to see how it compares to his approval rating from Gallup. While, we're no longer surprised to see direct connections between social media research and traditional methods (or even real world sales data), it's another great proof point to see that advocacy very closely followed Obama's approval ratings.

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